#AZIMUTZABOTA Project Wins the CX World Awards

On April 24, 2025, the CX World Awards ceremony took place in Moscow. This prestigious award in the customer experience industry has been recognizing the most innovative and successful projects, initiatives and strategies for 10 years, while also helping motivate and reward outstanding employees, executives and teams in the Customer Experience (CX) industry. This year, the awards brought together more than 400 companies with innovative approaches to customer engagement.

AZIMUT Hotels’ project won in the “Best Customer-Centric Corporate Culture” category. The proprietary #AZIMUTZABOTA program has been successfully implemented since 2020, helping every member of the large AZIMUT family gain all the necessary knowledge about quality standards and develop new skills. The guidelines are explained in an accessible comic-book format, while training is delivered through engaging workshops, video courses and the company’s own business game.

#AZIMUTZABOTA is not simply a dry list of rules and requirements — it is a system of values centered on caring for one another and for guests, driven by the desire to experience genuine care and share it with others. The program is divided into four areas: “Care for Guests,” “Care for the Company,” “Care for Yourself” and “Care for the Team.”

#AZIMUTZABOTA has delivered strong results at the corporate level and had a positive impact on guest loyalty. More than half of travelers who stay at the chain’s hotels and sanatoriums return to AZIMUT Hotels properties for subsequent stays.