AZIMUT Hotels’ property in Novosibirsk has successfully completed the China Friendly certification program. The certification confirms the high level of service provided to guests from China.

The service standards organization Roskachestvo Tourism has issued AZIMUT Hotel Novosibirsk with a China Friendly certificate of compliance. The certificate confirms that the hotel has the necessary expertise and infrastructure to provide Chinese tourists with a comfortable and high-quality stay. The requirements include knowledge of guests’ cultural traditions, Chinese-speaking staff, adapted menus and services, as well as comfortable conditions for business and leisure visits by delegations.

To obtain China Friendly certification, the AZIMUT Hotel Novosibirsk team implemented a range of measures to enhance its services, including training staff in Chinese culture and language. The hotel has introduced signage in Chinese, while Chinese-standard power outlets are available in rooms upon request. The restaurant menu features Chinese cuisine, with all menu items also provided in Chinese. At the breakfast buffet, guests can find familiar products such as rice, soy sauce and noodles. To facilitate financial transactions, the hotel also supports the popular Chinese payment system UnionPay.

For AZIMUT Hotel Novosibirsk, obtaining China Friendly certification is an important step in developing its international service offering and expanding its customer base. It confirms the hotel’s commitment to ensuring the greatest possible comfort for international guests, which is particularly relevant amid the growing flow of tourists from China to Novosibirsk and the Siberian region.

AZIMUT Hotel Novosibirsk Receives China Friendly Certification

The flow of tourists from China to Russia continues to grow steadily. This year, AZIMUT Hotels properties welcomed 15% more Chinese guests compared with the previous year. Travelers from China most frequently visited Moscow, St. Petersburg, Murmansk, Tula and Nizhny Novgorod.

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25 September 2025
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