The annual charity campaign “AZIMUT Lights Up Hearts” will take place in cities across the network’s presence—from the Kaliningrad region to Yuzhno-Sakhalinsk — encouraging residents and guests to share light and warmth with those who need it most. This year, AZIMUT Hotels will support the foundations “Onkologika,” “More Than You Can,” and the search-and-rescue team “LizaAlert.”

Continuing a cherished tradition, AZIMUT Hotels once again lights up hearts, dedicating the campaign to care and support. From February 1 to 15, anyone can become part of this large-scale celebration of kindness and share warmth with beneficiaries of three charitable organizations by redeeming points from the AZIMUT Bonus loyalty program.

On the evening of February 14, guests of AZIMUT hotels and residents across the country will be able to see the campaign’s bright symbol—large hearts illuminated on the facades of hotels and санатории, formed by lit windows. This tradition began 11 years ago at AZIMUT City Hotel St. Petersburg, when the light in the windows first took on a special meaning, and it has since become an integral part of the “AZIMUT Lights Up Hearts” campaign.

Anyone can take part in this celebration of kindness. To donate points, simply log in to your AZIMUT Bonus loyalty account, choose a charitable foundation, and transfer any number of accumulated points. Every new member of the loyalty program receives 500 welcome bonus points upon registration, which can also be used to support the foundations. Additional points for good deeds can be earned through the “Finding Important Words” game on the AZIMUT Hotels website.

AZIMUT Hotels has prepared festive bonuses and special offers. In addition to the illuminated hearts on hotel facades, guests can enjoy romantic dinners with special menus, delicious desserts, and vibrant photo zones at hotels and санатории. Each guest can share the festive spirit with loved ones by sending a postcard with wishes and greetings directly from the hotel or resort. Participants in the campaign can also win prizes from the hotel chain, including 100,000 AZIMUT Bonus points for future travel.

The celebration of good deeds will last until February 15. All points collected during the “AZIMUT Lights Up Hearts” campaign will be transferred to partner foundations. With these donated points, the LizaAlert search-and-rescue team, as well as the Onkologika and More Than You Can foundations, will be able to accommodate their beneficiaries in AZIMUT hotels and resorts, and use the points to organize training sessions, conferences, and events.

Onkologika is a foundation supporting adult cancer patients and their loved ones, providing assistance for any oncology diagnosis across the country.

LizaAlert is a search-and-rescue team that looks for people who have gone missing in forests and urban areas.

More Than You Can is a unique sports movement that helps people with different physical abilities engage in sports together.

The wide geography of AZIMUT Hotels makes it possible to scale the campaign, share stories of people with incredible strength of spirit, and resonate with guests across the country. Thanks to people’s responsiveness, charitable foundations receive additional support for their important work.

30 January 2026