For the tenth time, AZIMUT Hotels’ annual charity campaign, AZIMUT LIGHTS HEARTS, will take place in cities across the chain’s presence, from Kaliningrad to Yuzhno-Sakhalinsk, inspiring residents and guests in different regions to bring light and warmth to those who need it most. This year, AZIMUT Hotels will support the Oncologika and More Than You Can foundations, as well as the LizaAlert Search and Rescue Team.

As part of a long-standing tradition, AZIMUT Hotels is once again lighting up hearts across Russia, dedicating the campaign to care and support. From February 3 to 16, everyone will have the opportunity to join this nationwide celebration of kindness and share warmth with beneficiaries of three charitable organizations by donating accumulated points through the AZIMUT Bonus loyalty program.

On February 14, starting at 7:00 p.m. local time, guests at AZIMUT hotels and residents of cities across the country will be able to see the campaign’s bright symbol — large hearts illuminated by lit windows on the façades of the hotel chain’s hotels and sanatoriums. Ordinary window lights first took on a special meaning 10 years ago at AZIMUT City Hotel St. Petersburg and have since become an integral part of the AZIMUT LIGHTS HEARTS campaign.

Everyone can take part in this celebration of kindness. To donate points, simply log in to your AZIMUT Bonus loyalty account, choose a charitable organization and donate any amount of accumulated points. Every new loyalty program member receives 500 welcome bonus points upon registration, which can also be donated to charity. Additional points for good deeds can be earned by playing the “Find a Pair” game on the AZIMUT Hotels website.

In addition, AZIMUT Hotels has prepared festive bonuses and special offers. Along with glowing hearts on hotel façades and the opportunity to take memorable photos, guests will enjoy romantic dinners with special menus, delicious desserts and vibrant photo zones at hotels and sanatoriums throughout the campaign. Guests will also be able to share the festive spirit with their loved ones by sending a postcard with warm wishes and greetings directly from their hotel or sanatorium.

The celebration of kindness will continue through February 16. All points collected during the AZIMUT LIGHTS HEARTS campaign will be donated to partner charities. The donated points will enable the LizaAlert Search and Rescue Team and the Oncologika and More Than You Can foundations to accommodate their beneficiaries at AZIMUT Hotels’ hotels and sanatoriums, as well as use the points to organize training sessions, conferences and events.

Oncologika is a foundation supporting adult cancer patients and their loved ones, providing assistance to people with any cancer diagnosis across Russia.

LizaAlert is a search and rescue team that helps find people who go missing in forests and urban areas.

More Than You Can is a unique sports movement that brings together people with different physical abilities through sport.

AZIMUT Hotels’ extensive geographic reach makes it possible to bring the campaign to a national scale, highlight people with truly remarkable strength of spirit and touch the hearts of guests across the country. Thanks to people’s generosity, charitable organizations receive additional support for their important work.

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3 February 2025
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January 30, 2026
AZIMUT Hotels ignites hearts across the country
An annual charity campaign held in cities across the network’s presence nationwide
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