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From February 3 to 16, 2025, AZIMUT Hotels properties, from Kaliningrad to Yuzhno-Sakhalinsk, hosted the annual AZIMUT Lights Hearts campaign dedicated to care and support. For the tenth consecutive year, guests and residents of different regions across Russia joined this celebration of kindness to share light and warmth with those who need it most.
As a result of the campaign, members of the AZIMUT Bonus loyalty program donated a record number of points to partner charities. A total of 7.5 million charity points was raised to support the LizaAlert search-and-rescue organization and the Oncologika and More Than You Can charities.
As part of a long-standing tradition, large illuminated hearts appeared on the façades of AZIMUT Hotels properties across the country on the evening of February 14, symbolizing warmth and care — a sign of support for those who need it most. For the More Than You Can charity, the heart illuminated on the façade of AZIMUT City Hotel Smolenskaya Moscow 4* has been a symbol of the community’s charity running tour for several years. The annual run starts near the hotel and takes athletes past some of the capital’s most iconic landmarks. This year, the light from the hotel windows took on a special meaning for the first time: thanks to the points raised, the charity’s beneficiaries will be able to visit different cities and pursue their sporting dreams by taking part in major races, including the Moscow Marathon.
AZIMUT Hotels prepared festive bonuses and special offers for guests. In addition to the illuminated hearts on the façades and the opportunity to take beautiful photos to remember the occasion, guests could enjoy romantic dinners with special menus, delicious desserts and vibrant photo zones at the hotels and sanatoriums throughout the campaign. Guests could also share the festive spirit with their loved ones by sending a postcard with wishes and greetings directly from their hotel or sanatorium.
Over its 10-year history, the AZIMUT Lights Hearts campaign has grown into a truly large-scale initiative, now bringing together thousands of caring people in more than 45 cities across Russia. Thanks to the campaign participants, charities receive support for their challenging and vitally important work. All points raised are converted into tangible assistance, including accommodation for charity beneficiaries in any city where the network operates, as well as support for events, training sessions and conferences.
